HYPE Highlight on the Power of a Living Brand
Living brands are companies that project their identity through the the words, actions and behaviors of their most valuable resource, their employees. The customer service rep, cashier, call center team member, service technician or field sales agent all possess the power to impact a customer's perception about the brand. Will they build it up or tear it down? Employees must understand the "promises" of the brand and be prepared and trained to execute on them. It is a never ever ending process that requires incredible commitment and constant attention.
Michael, Head of the Pack at Holiday Barn, and Dr. Bob Kelley, Owner & Founder of Pure Culture Consulting, will share their journey together in their 8 year quest to shape Holiday Barn as a Living Brand. Following their presentation, we will have time for a Q&A and tours of the facility.